Are you looking for the best email marketing software as a priority for your business?

Choosing the right email marketing service provider can have a significant impact on the success of your marketing campaigns.

in this post, we review the best email marketing services for small businesses.

So, Why Choosing an Email Marketing Service provider is very  Important?

Email marketing is one of the most cost-effective marketing strategies for any small business, on average, thousands of emails make returns on investment for businesses in the United States. it’s an easy strategy to manage and gives you full control which enables you to have direct contact with customers

So, why building an email list is very important today.

To deciding on an email marketing software, there are things that you need to consider especially on delivery of emails to your customers, a lot of your success with email marketing depends on the provider you choose and if you aren’t careful you may end up paying a lot of money for  less marketing features

What features to Look for in a Good Email Marketing Tool?

  • Ensure that your email campaigns do not end up in the spam folder.
  • manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
  • create highly engaging email newsletters with a drag-and-drop editor
  • marketing automation. easily send bulk emails that are personalized and targeted without a lot of work.
  • manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.

So, let’s take a look at the most popular email marketing service providers and how they work

1. AWeber

AWeber is one of the oldest and most popular email marketing service providers in the world. They offer a wide range of tools for small and medium-sized businesses to manage their email marketing. You get access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights.

AWeber also has other powerful email marketing features such as AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.

Their pricing starts favorable from $19/month but also AWeber offers a limited free plan for up to 500 subscribers. You can also signup for quarterly or annual plans to save

2. Constant Contact

Start using constant contact now

It is the most easy-to-use and beginner-friendly email marketing service, Constant Contact is one of the largest and fastest-growing email marketing service providers in the world.

with its features, you can manage contacts, email templates, your email lists, and marketing calendar

Constant Contact  Email Plus accounts have powerful features like email automation, drip campaigns, surveys & polls, coupons, online donations, and subject line A/B testing, this helps you send targeted emails to maximize your open rate. also offers customer support with live chat, phone calls, email, community support,

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Each of their plans gives you access to unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores., their pricing is affordable and manageable to use its services

3. GetResponse

GetResponse is a very popular email marketing service provider. It is much easy to use and simplifies email marketing for small businesses.

Has great marketing automation tools which enable you to create smart automated campaigns.

These tools help you create effective email campaigns to boost your profits With their drag and drop builder, you can create campaigns, segment contacts, and send any number of emails designed for specific groups, also comes with beautiful responsive forms, landing pages, A/B testing, unsubscribe tracking, and autoresponders, also  integrates with third-party lead generation software like SalesForce, Google Docs,

pricing is favorable and manageable to use their services

4. ConvertKit

ConvertKit is a great email marketing platform for professional bloggers, authors, and marketers and is extremely easy to use for free, Has unique features that allow you to easily offer content upgrades and incentives with email signup forms.

with easy-to-manage auto-responders allowing you to send drip emails from their emailing service.

Supports targeted email marketing, you can easily segment subscribers into those who are interested and those who have already purchased.

which helps you increase conversions with automated emails that feel more personal

starting with a free account, you can use beautiful email templates, landing page builder, smart workflows, and email-based support with learning material. you can also sell digital products & subscriptions from the same platform.

5. SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses and one of the fastest-growing email marketing platforms in Europe.

It is an easy-to-use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag-and-drop email editor is perfect for beginners

it has beginner-friendly marketing automation tools that allow you to send transactional emails,

create workflows for automatic follow-up emails, and segment users

more advanced features include landing page builder, live chat, sales CRM, and Facebook ads integration to more value for the same price.

6. Mailchimp

Mailchimp is one of the most popular email marketing service providers primarily because they offer a forever free email marketing service plan.

Has an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics, this allows you to set up delivery times based on user’s timezones, and segmenting based on geolocation. it’s easy to integrate MailChimp with, Magento, Shopify, and other platforms.

But marketing automation features are quite limited when compared to other providers  like Aweber /ConvertKit/Getresponse

See also  10 Reasons Why You Should Be Using GetResponse

Mailchimp advanced” features, are not truly advanced.

Their  support is offered by email, live chat, and a large tutorials knowledge-base, but their support is often slow and no match to the quality of service that you get from Getresponse or constant contact

7. OptinMonster

is one of the most Powerful Customer Acquisition & Lead Generation Software … Without the High Costs

features

  • Display a popup the moment a visitor is about to leave your site.
  • Boost conversions with MonsterLinks 2-step opt-in technology.
  • Use powerful page-level targeting to build a hyper-segmented email list.
  • Output your options with category, tag, and custom taxonomy controls.
  • Scroll triggered popup and opt-in forms for enhanced conversion rates.
  • Display timed popup forms after a certain time or on a second pageview.

8. Systeme.io

Systeme.io is built to be an all-in-one marketing tool for start-up businesses and enterprises, its software allows setting up your business in a modern way that best suits your business every day,

systeme.io features

  • Email Marketing tool
  • Sales funnel builder
  • Website builder and editor
  • Ease of creating and selling online courses
  • Automate your marketing in real-time
  • Increase revenue in Affiliate programs

Final Thoughts: The Best Email Marketing Service

For a professional blogger or content creator,  using ConvertKit is recommended. They offer a free account to sign up and get started immediately and also have an easy-to-use platform with advanced segmentation and funnels that will help your blogging business

For a small business, non-profit, or a new blogger, start using Constant Contact.  pricing is affordable, and the support team is 24/7.

Their onboarding team will help you find success with email marketing

For online store / eCommerce websites, use Getresponse though it’s not included in our list, it’s the best eCommerce email marketing software.

They have personalization and automation features that are extremely powerful.

For a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages use  systeme.io.

Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. They also offer a forever free plan which makes them the best free email marketing software.

 Tips:  For a faster and easy way of getting more subscribers!

Once you have chosen an email marketing service for your business, you are most likely to start getting more email subscribers.

using OptinMonster toolkit that helps you turn abandoned website visitors into email subscribers and customers

OptinMonster is used by some of the largest brands like Pinterest, and Patreon.

How We Chose the Best Email Marketing Software

Email campaigns are an important part of a successful digital marketing plan for small businesses. They are an effective, low-cost method to engage customers and clients, attract new business, and promote your brand when done right.

See also   Best Email Marketing Service provider 2022

Email marketing software is meant to help you manage your email campaigns more easily with its numerous features and capabilities.

However, with so many email marketing businesses to choose from, picking the right one for your company can be difficult.

These suggestions are based on three of the most significant characteristics to look for in email marketing software.

  • Marketing Automation Tools

send messages to potential and new customers according to their status, auto-responders, which allow subscribers to respond quickly; and customer surveys

  • Reports on Campaign Results

You’ll want to know if all of the email marketing you’ll be doing once your program is up and running since you’ll want to know whether those emails are truly working.

  • Management Tools for Email Campaigns

A decent Email Campaign Management solution should include features that allow you to interact with your email subscribers in the most effective way possible.

How can you Improve Your Email Deliverability?

However, there are a few things you can do to make sure that your marketing emails always get delivered.

1. Using a Professional Email Address

  • Email platforms like Gmail and  Outlook have algorithms that look for spammy behavior. One of them is the sender’s email address.
  • In business, it’s important that you use a professional business email address (like [email protected]) and not a generic Hotmail or Gmail address.

2. Send Targeted Emails on Interests

Most importantly that you personalize your emails based on user segments. Email marketing software like Getresponse allows you to easily group your subscribers into segments such as most active, not-active, interested in specific topics, custom segments, and more to have the  highest open rate and click-through rate

Which is the best free email marketing service?

Most email marketing services will offer free tiers for limited use. The best free email marketing service is systeme.io because their free plan doesn’t have a limit on the number of subscribers and MailChimp also offers free email marketing service plans.

You may also want to use these best  SEO plugins and tools to improve your rankings.

Benefits of Email Marketing

  • Deliver targeted messaging, With tailored communications, you can strengthen consumer relationships.
  • Keep yourself organized and productive.
  • Spend less, Compared to direct mail campaigns or advertising, there are fewer overhead costs.
  • Keep track of your marketing results.

The best email marketing services?

We Recommend constant contact for most visitors

Constant Contact

  • Super chat support
  • Good E-commerce Tools
  • Free to start
  1. Constant Contact – Best email marketing services for small businesses.
  2. GetResponse – The best all-in-one solution to digital marketing needs
  3. SendinBlue – Best Email and SMS marketing platform.
  4. Drip and OptinMonster – Best email marketing platform for eCommerce.

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