In this post, let’s take a look at how you can easily be found online with ease, it’s possible to lay a plan and strategy if you have the right ways for people to know what your business is all about.

The new approach to getting found online is to develop, publish, and syndicate material that is valuable, fascinating, and amusing on many of today’s social networking networks or websites.

 Concentrate on providing optimal content that is relevant to what your target viewers are looking for:

Determine your target audience’s information needs and analyze your ideal persona’s requirements by asking them what they seek.

Provide information that meets the needs of each person and includes a strong “call to action.”

 What do you want your readers to do?

Content syndication

The next stage is to optimize your material and disseminate it to other social media platforms or to your website, where it will spark discussion.

People will find your material via search engines, go to a social networking site, and engage in viral/push marketing by commenting on and linking to your quality content.

Content that Creates Conversation

Your internet marketing approach should involve the creation and publication of exceptional content that increases credibility and boosts discussion by being seen on social media sites indexed in Google’s top 30 search engine results.

Conversation is nothing more than networking without content. Content dies without dialogue; it has no effect.

When your ideal persona looks for information about your organization, its goods, or services, you will have the option to showcase your material through numerous social media platforms.

This allows customers to select the communication channel via which they want to interact with your material.

The modern approach to getting found online is to sell your material through well-known social media sites and on your website.

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These channels can include Blogs, YouTube, Twitter, Facebook, LinkedIn, and many more

 Use your website as the hub of your business and attract visitors from the channels they prefer to use online

Syndicate your content and take advantage of social media sites as they enable you to get to your target market 

Blogging

 Use blogs as a marketing tool by publishing educational and· relevant information about your products and services

 Don’t sell, become a “thought leader” and develop your online credibility.

 Blogs will consistently attract new visitors and increase the online visibility of your company and also enable easy interaction with your readers and provide a quick way to syndicate your content. 

YouTube

Create a video on YouTube demonstrating how your products can address problems your ideal persona is interested in. Upload movies that address your most commonly asked questions.

 Many users include the word “video” in their search phrases because they like to see and hear your material.

 LinkedIn

 Create an online network of contacts with specialists in your business. Examine the presented questions and give solutions that address these issues without outright selling.

 LinkedIn lets you network with thousands of users who can engage with you.

Facebook

 Create a company profile and invite your customers to become fans. This allows you to reach and connect with thousands of admirers.

Twitter

 Allows thousands of followers to be updated on the Internet· or on mobile phones with the messages that you wish to publish. Social Media Bookmarking sites such as Reddit

Make it simple for your important material to be instantly distributed around the web, create and publish good content and you will stimulate good conversation

Creating a Content Blueprint

It is all too easy to fall into the trap of just starting to upload material to your website and syndicating it to social networking networks. People frequently mix up “article marketing” and “content marketing.”

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Article marketing is mostly used to generate connections to your website and drive traffic from search engines. These articles are frequently of minimal value to the reader, and while they draw attention to your brand, they do not necessarily help your conversion goals.

The first step in implementing a content marketing strategy is to create a content blueprint.

 

1: Define your business goals

What do you want to achieve in the following 12 months in your business?

 Goals to consider should be Revenue targets, Increase customer base, etc. 

 2: Identify your ideal website Personas 

Who are the ideal people that you would like to visit on your website? These are normally the decision makers of your products or services: 

3: List the types of information they require?

 For each of these personas, create a list of questions they typically ask, Information they seek about your company, products, or service. 

4: Determine the action you want your clients to take 

  • Download the white paper,
  • Download the case study,
  • View company video,
  • Subscribe to your newsletter, etc. 

This information should help your visitor solve their problem, build credibility and ultimately persuade them to engage with your company. 

5: Research keywords

 Use keyword research tools like KWfinder , google trends, or similar tools to: 

Identify the list of questions used in the search, identify niche topics that you can create content for, and Look for Top 10 lists, best of, etc. ideas.

 6: Create your Blueprint 

Sort your content by Persona and create a site map and navigation plan to channel your content effectively to your visitor. For each content piece, decide which Internet channels you will syndicate to Website, Blog, YouTube video, LinkedIn, Facebook, and others that your people would frequent.

 Create your Online Marketing Plan 

Schedule regular dates on which to create and publish your content. Publishing regular content will increase your online visibility and create an online asset for your business. 

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Measure your business objectives

 Install Google Analytics to monitor your website and blog performance set the business goals that you need to measure, Review goal achievement and keywords used to get to your site, and Brainstorm creative ways of providing content related to your industry.

 Benefits of Content Marketing

 Many organizations still rely mainly on traditional marketing tactics which consist mainly of sending interruption messages to your target market.

These messages are being ignored or filtered by people who wish to find your marketing messages when they are ready.

 By incorporating “Content Marketing” into your marketing mix you can increase sales and profitability and realize many benefits:

  • Syndicating your content on various social media sites will encourage conversation about your content and will support any “word of mouth” strategy that your business has.
  • Good information encourages people to link to your content, thus increasing your website’s referral.
  • An additional benefit is that good content can generate many referral links which improves your Google rankings and in turn increases the number of visitors and online brand visibility.
  • Good content reduces your need to use paid advertising as you will continue to attract more qualified visitors, instead of continually having to pay to keep getting more visitors.

 By including social media in your company’s communication strategy· you will be able to target and get to the “Generation Y” population that is increasingly becoming more important in the business world. 

Conclusion 

The Internet provides the ideal platform for any business to generate leads. The way to increase your online presence is through “Content Marketing”.

 By continuously publishing valuable and relevant information you will be creating an online asset for your business. 

 Good content will lead to a conversation about your company and its products creating “word of mouth” referrals.

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