To create a google business profile, is a free and simple to manage. To help Google categorize your business appropriately, you will have to go to Google’s Business page, establish or claim your Google business listing, and include your company’s address, contact information, and business photographs.

Then, to increase your exposure among local Google users, keep your information up to date and reply immediately to customer evaluations.

Setting up a Google business profile,

Go to the Google Business Profile page and select “Manage now” in the top right-hand corner to establish an account. On the following screen, you will be prompted to enter the name of your company.

Enter your company name in the “Business name” title, then search for and claim your listing, or create one for your company. Next, provide your business details, such as your company type and service locations, and sign up by entering your contact information.

Check the Status of Your Google My Business Listing,

The following step is to confirm your company. Some companies may be able to confirm through phone, email, video recording, or Search Console. After your company has been validated, your Profile will be made public.

We will show you how to authenticate your business by mail because all businesses are allowed to do so. Simply ask for a postcard to be addressed to your corporate address (which takes around 14 days to arrive).

Sign back into your Google Business Profile account once you’ve received your postcard. From the dashboard’s left-hand menu, select “Enter Code.” Enter the five-digit verification code from your postcard in the code area. Click the “Submit” button. Your account will be validated as a result of this.

Adding Operating Hours,

Next, include further information about your firm, such as operating hours and a business description. To add hours, go to the main tab of your dashboard and click the + next to “Add hours” under the “Complete Your Business Profile” option tile.

Click “Add description” on the same tile to add a company description. Including your hours of operation informs them of when they may visit your store or call your company, while the description introduces them to your brand and items.

From the main tab of your Google My Business dashboard, click the “Add hours” link. Then, next to each weekday, click the toggle button to indicate whether your firm is open or closed.

Business Description

Return to your Google My Business dashboard’s home tab and click “Add description” under the “Complete your Business Profile” tile. Because Google only displays the first 250 characters in search results, provide a 750-character or fewer description that highlights the most appealing material first.

Include keywords that clients use to discover your business or items online, as well as your goal statement, to make your description as successful as feasible. Conduct search engine optimization (SEO) keyword research and explain your company’s unique value proposition to get this information (UVP). After you’ve finished writing your description, click “Apply.”

Add images and video

Return to your Google My Business dashboard’s home tab and click “Add description” under the “Complete your Business Profile” tile. Because Google only displays the first 250 characters in search results, provide a 750-character or fewer description that highlights the most appealing material first.

Include keywords that clients use to discover your business or items online, as well as your goal statement, to make your description as successful as feasible. Conduct search engine optimization (SEO) keyword research and explain your company’s unique value proposition to get this information (UVP). After you’ve finished writing your description, click “Apply.”

Add images like your logo, covers, promotional materials and more, you can use Canva to create more images.

Confirm Attributes of your business

Attributes describe your company’s primary qualities, attributes, or offers. These include, among other things, women-owned, pet-friendly, and wheelchair-accessible alternatives.

Google Business Profile (GBP) gives qualities for you to validate based on the category you choose while creating your account. When you do this, your company listing will contain a badge informing users that the characteristic is applicable.

Final thoughts

How to optimize your google business profile?

You may update your Google Business Profile with events, goods, services, offer postings, and news. Posts are deleted after seven days, thus it’s critical to publish regularly. In Google search engine results pages, the material you upload shows alongside your company listing.

To add posts, go to your dashboard’s left-hand menu and select “Posts.” Next, select your post type by clicking “Create your post,” then selecting one from the list at the top of the pop-up page.

Reviews

It is important to note that you cannot solicit Google reviews by providing anything in exchange for them, including goods or services, as well as monetary or non-monetary incentives such as booth space.

 This can result in the deletion or disablement of your reviews, as well as the suspension or deletion of your whole account. Instead, copy and share your page’s link.

To share your review link with consumers, just search for your business on Google and then click “Write a Review.” Copy the URL for the review page from your browser’s address bar and paste it into content requesting Google reviews, such as your website, emails, and social networking pages.

Benefits

  • Connect with customers
  • A low-cost method of increasing visibility
  • Maps provide exposure.

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