While the WhatsApp chat network provides a private and comfortable discussion area, marketers have yet to fully embrace WhatsApp marketing.

 We’ve developed a list of additional reasons why you need a WhatsApp marketing plan right now.

WhatsApp is the world’s most popular messaging network, allowing users to text, phone, and video call, transmit voice recordings and locations, and create and share images, videos, and other files on mobile and desktop devices.

 It offers end-to-end encryption and free real-time communication with platform users.

 It has progressed from a text-based closed platform to a location where users may exchange their opinions and news with others.

 The calling functions cleared the path for worldwide chats, and the addition of numerous media types has turned WhatsApp into a source of pleasure as well.

Most marketers believe that growing an audience on WhatsApp is difficult. However, if you already have your target audience list with email addresses, phone numbers, and other information on your customer data platforms, all you need to do is find out if they use WhatsApp and invite them.

Another issue for marketers is that they do not want to be invasive by sending customers direct WhatsApp marketing messages. Smart, well-timed, and relevant messages, on the other hand, can help you contact them without being blacklisted.

Consider the following reasons why you need a WhatsApp marketing plan as part of your marketing portfolio:

1. WhatsApp is a popular texting app.

According to the WhatsApp blog, the network links over two billion users worldwide, making it the most popular messaging program today, with millions of active users each month.

With such a big audience to cater to, you may use it effectively to interact with your target audiences.

2. People prefer conversation over phone calls.

In every marketing campaign, reaching out to your target audience through their chosen medium is critical. According to statistics, more individuals text than call on their smartphone, and more than 90 percent of American youths use texting or SMS services.”

See also  4 ways to Grow Your social media Following

It is critical to use chat as effectively as possible when connecting with your target consumers. Having a brand account on WhatsApp ensures that you are always available to people and that they may contact you at their leisure.

3. Your target demographic is already on WhatsApp.

Experian Marketing Services states:

WhatsApp’s median age is 36.

71% of users are between the ages of 18 and 44.

According to Sumo.com, WhatsApp is gaining traction among American consumers, and “as a marketer equipped with this information, you confront two options.” Because you advertise to a global audience, WhatsApp should be on your radar right away.

 Because you appeal to Americans, you have the ability to be an early adopter.” Because the app has a worldwide user base, it is a go-to platform for various audience demographics, whether you’re advertising in the United States or abroad.

4. WhatsApp has a high level of user engagement.

As a result, your marketing message will almost certainly be opened and read on WhatsApp.

WhatsApp status and read receipts have also increased user engagement.

You will also be able to communicate with your customers in real-time and have two-way discussions, just as you would in a physical store.

 This direct engagement makes your consumers feel closer to you.

5. WhatsApp permission-based marketing at its finest

Contrary to common assumptions, WhatsApp marketing is viable because it is not obtrusive. Instead, the platform delivers permission-based marketing. You cannot just look for or purchase contacts.

 You may either ask them to disclose their phone number or message you first (or they could mark you as spam).

You respect the users’ freedom to refuse or accept your marketing message in both situations.

 As a result, you have a finely segmented audience interested in your marketing message.

6. You can personalize WhatsApp discussions.

One-on-one interactions allow your company to cater to your consumers’ specific interests and needs. This increases the relevance and authenticity of your message.

5. WhatsApp permission-based marketing at its finest

Contrary to common assumptions, WhatsApp marketing is viable because it is not obtrusive. Instead, the platform delivers permission-based marketing. You cannot just look for or purchase contacts.

See also  How to republish TikTok films on Instagram reels without a watermark?

You may either ask them to disclose their phone number or message you first (or they could mark you as spam). You respect the users’ freedom to refuse or accept your marketing message in both situations. As a result, you have a finely segmented audience interested in your marketing message.

6. You can tailor WhatsApp discussions.

One-on-one interactions allow your company to cater to your consumers’ specific interests and needs. This increases the relevance and authenticity of your message.

For example, if a clothing firm has a WhatsApp connection with its frequent consumers and understands their purchasing habits, they may send messages and promotions that are relevant to them, such as New Arrival – Summer Dresses for You!

7.  Diverse feature set for various marketing demands

Apart from customized messaging, WhatsApp has a plethora of tools for marketers to make use of.

Groups bring like-minded people together to discuss ideas and viewpoints. With a maximum capacity of 256, you may gather together your most loyal customers to exchange product previews, early promotions, etc.

 Keep the group subject relevant so that users can locate it.

A broadcast is a tool that allows you to send a message to the people on your broadcast list.

 It’s a terrific method to spread the word about your company and products and make announcements.

Status can be applied in a variety of contexts. Create short movies for product demos and client feedback. You may show graphics regarding product information, utilize your status to amuse your consumers or provide real-time updates.

Sharing links to your products or services, PDFs or documents like case studies, video product demos, audio files teaching clients, or how-may-To’s, all serve to enlighten and engage audiences.

You may also post your location so that clients can quickly find you, as well as contacts for customer support and updates.

Voice calls may be used to communicate with your overseas customers. Use video conversations for free demos and direct consultations if you have a B2B firm.

8. WhatsApp Business API for various organizational requirements

WhatsApp Business apps allow small and medium-sized businesses to build free business profiles, share websites, open hours, and contact information and automate welcome and away messages.

See also  Best Social Media Marketing Tools

For a charge, you may also incorporate third-party chatbots.

The Business API is designed for large enterprises that want to deliver automatic updates, notifications, and tracking information to clients while also charging for the messages sent.

 This provides advertisers with unprecedented access to a highly engaged user base.

9. Consumer service to enhance the customer experience

Incorporating customer service into your WhatsApp marketing strategy might assist in providing excellent client experiences. Chat may be used to address customer issues, provide product and delivery tracking updates, reach out to customers via phone conversations, and incorporate chatbots for a more seamless shopping experience.

As a quick communication medium, you may reach out to your consumers at any time and from any location.

10. WhatsApp is completely free.

Unless you use the Business, API or integrate third-party chatbots, WhatsApp marketing is free. That alone is reason enough to use it.

This platform’s distinctive selling point is that it is a free medium with a variety of features and a large and active user base with the capacity to effectively communicate with consumers and exchange content across numerous media forms

Finally, consider the following:

If you can raise brand recognition through other digital channels such as social media, websites, and so on, WhatsApp may be a fantastic marketing tool.

To get you started, here are some guidelines for a successful WhatsApp marketing strategy:

  • Before you begin sending those marketing communications, you must first obtain their consent.
  • Provide relevant material.
  • Focusing on individualized and one-on-one communication can help you connect with your consumers more effectively.
  • Use numerous content formats and sharing opportunities to engage customers.
  • Video messages and status updates can help raise brand awareness and solve client concerns.
  • Groups and Broadcast messages may be used to convey general information such as contact information, service center information, FAQs, product launches, offers, and bargains.
  • Use interactive maps to assist clients in getting to your physical locations. 
  • WhatsApp for Business can be used for automatic messaging and the sharing of business-related information.
  • Maintain accessibility and a committed crew to reply to consumer messages via chat and phone conversations.

WhatsApp is a good medium for customer support, query resolution, FAQ sharing, order tracking, and employing conversational chatbots.

Using the platform to its full potential can assist you in providing excellent client experiences.

Leave a Reply