if you want to make an impression on someone with your message, you must be able to write good subject lines for your email campaign,

What would your reaction be?

You will miss the chance if you do not capture the attention of your prospects.

To receive better replies from prospects, whether you use automated tools like Aweber or just send messages, you must develop innovative subject lines.

Why is it important to have appealing subject lines?

It is critical to draft a distinctive and individualized subject line because if it does not resonate with the prospects’ interests, it will end up in the spam box.

LinkedIn messages have an average open rate of 17.92%. It can fall much lower if sales teams employ 4-year-old subject line templates that never stand out.

Let’s take a look at the 5 Best Practices for Writing Effective Subject Lines to Improve Email Opening and Response Rates.

Personalization is essential.

If you want to stand out in today’s competitive world, the first guideline is to embrace individuality.

Whether you send messages manually or use a constant-contact automation service, you should deliver tailored and relevant messages to stimulate your prospects’ interest.

Being very precise and including stuff that might interest them is a strong method to add customization to your subject line.

Keep it short and to the point.

Always keep your subject lines and messages simple and straightforward, there’s no use in diluting or manipulating them with unnecessary information since your prospects will just ignore them.

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As a result, a basic and general rule is to keep it brief and to the point.

According to studies, more than half of LinkedIn users use it on their phones, and they don’t read long or irrelevant subject lines.

However, if you have a specific question or information to discuss, it may be worth creating a lengthier subject line.

Provide Worth

The greater the value you offer to the subject line and message, the better the outcome.

Prospects, particularly those on LinkedIn, are professionals, and the majority of them operate businesses, so if there’s anything they worry about, it’s:

  • Increasing the sales funnel
  • Increase your relationships
  • Take advantage of additional opportunities
  • Increase your revenue.

As a result, giving value to your subject lines makes your prospects’ lives simpler in some manner. So, it’s preferable to conduct research and supply them with what they’re seeking.

Provide fear of missing out (FOMO)

FOMO (fear of missing out) is a typical approach used to draw prospective’ attention.

The following are the greatest methods to employ FOMO:

  • Make special offers, such as discounts.
  • Highlight what they will miss if they do not purchase the goods.

You must retain trust with your leads in order to achieve good outcomes. Use appealing topic lines in the future, such as:

  • Hurry up before the discount EXPIRE!
  • Don’t miss out on this opportunity
  • Limited time discount, the timer is ticking

In the subject lines, ask questions.

The objective of developing subject lines should be to elicit a response from prospects.

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Your subject line will determine whether or not your letter is opened and responded to.

Start asking questions in your subject lines to entice your prospects to respond to your emails. Pose intriguing questions to them, such as:

  • Do you want to produce 10x the number of leads?
  • Do you want to increase your sales funnels tenfold?
  • How do you generate 10x the number of leads in only a few days?


With these techniques, you may compose the most inventive subject lines that will capture the attention of your prospects and provide excellent results.

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