I want to talk to you specifically about gaming on YouTube because I feel it’s a lot different than creating other types of content on the platform.
Generally speaking, people play games for fun.
They’re something to do after a long day of life, school, your job, or housework.
They’re a way to unplug and relax. when you take something, you love, like playing video games, and then you add this extra element on top of it, such as creating content with those games,
What you’ve just established is one less way to relax after a long day. And I think this is the number one mistake gaming creators tend to make.
It’s this assumption that because it’s games, it’s somehow different than creating any other kind of content on YouTube
It’s this attitude of getting to play games and making money doing it. And I want to literally help you do just that.
I want to help gaming creators get tons of subscribers, and potentially even make a little money.
But in order to do that, we need to first address some major pitfalls that I see so many gaming channels get caught up in.
The first one I want to talk about below is…
The hobbyist mindset.
This might sound a little familiar to you. So, the question is? Have you ever looked up via YouTube or Google ways you can grow as a game content creator?
You’re reading this article right now, assuming that you probably have some interest in growing the gaming space.
And with that, I have another question for you.
Do you consider this a hobby?
Because if you do, I’m going to challenge you to never refer to your gaming channel as a hobby ever again.
If your goal is to grow and even make money one day, then it’s time to swap to having a business mindset.
Don’t get me wrong, YouTube is fun, and I want you to have fun doing it.
But it’s also a grind at times, truly. And at the end of a long day of grinding, what I would like for you to do is then turn to your hobbies, so you have some time to unplug and relax a little bit.
If you want YouTube to actually be a job one day, then it’s important to treat it as one right now.
But that also brings me to my other point.
Money doesn’t make you a good conundrum.
Yes, there is an undeniable benefit to spending money to improve your YouTube channel. Whether that’s a nice camera, microphone, some fancy lighting, or an expensive gaming rig, all of these things will improve your content.
But make no mistake. Not having those things is certainly not holding you back.
If this is something you are truly passionate about, you’re going to find a way to make it work, even if all you have at your disposal is a smartphone.
Instead of sinking money into improving your gear, what I would encourage you to do instead is to spend time and maybe a little money on improving your skills.
You can buy courses for things like video editing and thumbnails, but YouTube itself is also full of a bunch of free tutorials on all of that stuff,
You can start with Photoshop tutorials, Canva tutorials, and all things you need to become better at creating content for free.
Or you could spend that extra time researching, whether it’s titles and ideas for your next video,
Whether it’s spending time in discords and subreddits of gaming communities for the games that you’re actually making content within.
Most importantly, you should be trying to spend some time improving as a gaming personality.
Pick something you want to improve and just start working on it. You won’t grow an audience on YouTube by just throwing a bunch of money into your channel and crossing your fingers, hoping that it all works out.
Successful creators have a bunch of skill sets that they’re constantly improving.
And sure, you can spend it on products and services, and even software like tube buddy to help make your life a little bit easier.
But there is ultimately no substitute for experience on the subject though, it’s also possible to go too far in the other direction.
I think it’s important to set aside some time to work towards your goals.
But also, it’s equally important to set aside time to just rest and unplug.
This is where some people fail miserably with their first gaming channel, and you should avoid it, or if this is already a cycle that you’re in, break it right now.
Basically, you may get to a point where you want to relax after a long day of making videos and you would turn to your favorite hobby which is gaming
You may start playing something, and then ask yourself, “Why don’t I just stream this?” I mean, sitting there anyway at the same desk and recording your content.
What would really be the difference?
So, that mindset during those live streams keeps you in a state of always-on and forces you to still be an entertainer when you just desperately needed a break.
What I want you to do is to try and avoid this, and make sure you pick and choose what your content is about.
In this example, let’s say it’s a game. Make that game what your channel is about.
And then take all the other games you love and save them to choose what your content is.
What part of the day or week are you setting aside time to work towards these goals?
And that includes the self-improvement stuff we just talked about a little while ago.
Don’t use the time you should be resting and unwinding to learn how to make better thumbnails.
Burning out as a creator has huge consequences for not only your mental health but the growth of your channel.
You need to plan to take breaks, even if it affects your upload schedule. Because if you wait until you need a break, it’s already too late.
You’re looking at taking an extremely long break because you’ve just hit a wall and you can’t go on.
Or you’re looking at making really subpar content just to keep your upload schedule or your streaming schedule afloat.
If you plan your breaks ahead of time though, you can get to a point where you build up one or two extra videos, and then while you’re away, your audience may not even know you’re gone.
And making some extra videos, especially when you come back feeling refreshed and ready to go, is a lot easier to do than when you wait until you desperately need a break.
That’s a plan all coming together. If you approach your channel with a business mindset and set aside some time to improve your skills or to have a break,
I promise the likelihood of failure will decrease dramatically because of your self-improvement step.